In an age when internet trends are emerging at the fast pace, it is important to keep on top of the latest digital marketing trends. The rising Tacoma cannabis industry has taken digital marketing to the next level. The industry has significantly changed in 2016, and it is necessary to plan your new direction and strategy. Everyone in the online marketing industry needs to know what improvements to make and how to take advantage of the new trends before competitors do. Here are several digital marketing trends in 2017 and beyond:
1) Live Streaming Video
Internet users are expecting more engaging, immediate content. Platforms for live streaming video such as Periscope, Facebook Live, and others provide just that. Viewers can share an experience in real time with live-streamed events, keeping their interest. Brands can take advantage of this trend by live streaming discussions, events, and more.
2) Augmented Reality (AR)
Augmented reality has made significant advanced in the past couple of years. Pokémon GO had demonstrated that it’s possible to achieve good ROI with AR. Tech analysts expect that more brands will release AR games, ads, tools, and innovative ways to capitalize on the business potential of AR apps.
3) Immersion and 360 Videos
Augmented and virtual reality technologies are still evolving. But 360 video is more accessible right now for brands that want to can create immersive content about their products and services. Brands can record in 360 videos a product or event demonstration and their customers will enjoy more immersive and engaging experiences.
4) Native Advertising
More brands use native advertising, as consumers keep avoiding most other forms of advertising. Native advertising appears to be normal news and magazine articles, but they target readers with brand specific content. This is hidden form of advertising is not as off-putting as traditional advertising.
5) Improved Data Analytics
Data is a key factor driving everything in marketing. With the media and market landscape divided between online and traditional channels, it has become more difficult to understand data collected. Data visualization tools can make this process more intuitive and easier. There are a few data visualization tools designed to enhance the ability to intuitively understand the numbers and transform them in marketing strategies. These new data visualization tools are very useful for digital marketers who want to improve their campaigns in 2017 and beyond.
By understanding these new digital marketing trends, you can achieve an edge over your competitors. You can get inspired by the ways other companies have utilized live streaming video, augmented reality, 360 videos, or native advertising to their marketing advantage, and find how you can include these trends in your marketing strategy.